Our Amazon Friendly ingredients help to support local school children 

We are proud to pay a little extra for our Amazonian super fruit ingredients so that we can support the Nu Fruits of the Amazon LTD, Amazon Friendly project.


The role of the Amazon Friendly initiative is to provide guidelines for companies to operate in a manner that promotes sustainability in the Amazon, as well as providing a means of making a promise to the end consumer that the product they buy adheres to these principles.

The Amazon basin spans across 9 countries, covering 7% of the Earth’s surface. The Basin is rich with life, housing approximately 3000 species of fish and around 5000 tree species. Tragically as more and more of the forest is cut down this important fertile area is under threat from the growing of crops, logging for tropical hardwoods and the accompanying expanding roading infrastructure.

Securing the future of the Amazon lies in establishing the value of trees being left standing rather than cut down. The burgeoning demand for health products made from Amazonian berries such as camu camu and acai, as well as demand for copiaba oil which is obtained by tappping resin from the bark of the copiaba tree, has the potential to establish sustainability in this area of the world. 

The trees last for many years and most of the camu camu and acai berries are harvested from wild plants. Wild harvest provides income for indigenous people of the area and is encouraging the movement of local workers away from employment in the logging industry. While commercially grown crops are also in demand projects such as Amazon Friendly are working to ensure that this does not negatively affect indigenous populations who make a living harvesting the wild fruit.

As well as promoting sustainability in this region, the Amazon Friendly initiative is channelling funds into a privately owned school that is run purely through donations and local support. 140 children attend the ACAIMU School on the river island of Murutucu in the state of Para. The students are children of the 108 families that harvest berries on the island, and who might otherwise not have educational the opportunity that most of us take for granted.


No stone is left unturned in the earnest endeavour to fully meet the needs of the children and their families. Every day the students are transported to the school by boat, provided with a meal and offered lessons in reading, writing, maths, home economics, crafts, and social living in the community. At the end of each day the children are once again fed, and then returned home by boat. Emergency medical and dental assistance is also provided when needed.

The government provides no funds for this school; it is run solely from donations. Plans are now underway for the construction of a new school on the island that will allow for an increase in the number of students, as well as extending the facilities to include a library, computer room, kitchen, canteen, permanent medical facilities as well as four class rooms.