How well does the supply and promotion of this product align with the principles of trade Integrity: transparency of information, honest/accurate advertising claim, traceability of ingredients and an emphasis of working via gratifying and harmonious business relationships?

To the best of our knowledge the claims we make are accurate. One Ingredient-traceable to point of origin. Our pricing is fair and reflects the quality of the product. The coconut industry has been the victim of misleading information disseminated to the public. Wrongly, trans fats and saturated fats have become intertwined, both being viewed as unhealthy. This has lead to hardship in countries dependent on the coconut industry. However, things are now improving in this regard as accurate research brings to light proof that coconut oil is a healthy saturated fat.

At Vision Products we value the principles of the VFH (Vision for Humanity) vision statement, "A successful planet where the attributes of love, forgiveness, compassion, tolerance and intergrity form the basis of every human interaction and endeavour." A basis to help form socially responsible and ecologically sustainable practices. Utilizing the unique 'Biospherically Correct' rating methodology, we have given our Coconut oil a Biospherically Correct rating of 2. Petroleum dependent logistical practices represent the greatest potential areas for improvement towards a higher Biospherically Correct rating in the future. Please support us as we endeavour to continually improve our products for you.

Summary: As the benefits of this oil resurface we hope that people will embrace using this health enhancing oil. Our coconut oil is part of a project supporting local Fijiian people into sustainable industry (see Diversity protection)