June07
Positive Functionality
How positive for the individual, society and the environment is the function of the product in its final form?
Biospherically CorrectUsing greeting cards to send messages of friendship, gratitude, joy, hope or sympathy is a sensitive, personalised way of acknowledging our shared humanity.These cards are subtly printed with the words love, forgiveness, compassion, tolerance and integrity, encouraging a personal feel good factor and a message of social cohesiveness. Proceeds go to the Vision for Humanity Charitable Trust.
Our greeting cards are designed to honour our connection with nature. We believe this is important because of the growing trend towards urbanisation resulting in people slowly loosing contact with the natural world and the health and well being that is intrinsic in it.
Environmentally responsible paper has a broad positive functionality- from the environmental benefits gained through the planting of trees and sustainable forestry management practices (see Diversity protection), to the positive tactile experience of holding a piece of paper or book and reading to gain knowledge, understanding or inspiration.
Our greeting cards successfully promote and demonstrate the concepts of Biospherically Correct.