June07
Diversity Protection
To what extent does the cultivation and extraction of the raw materials necessary to produce this product;enhance the diversity of life, that is, aids the greater biospheric services of the planet, the localised eco systems (species and habitat protection) and preserves the associated knowledge, customs and prosperity of the indigenous cultures of the territory?
Biospherically CorrectOur greeting card packs incorporate four important raw material criteria:
- The use of virgin paper material from sustainable forest management (SFM) practises.
- The use of recycled paper product to maximise wood resources and eliminate waste.
- A good balance of sustainable virgin material and pre-consumer (lesser) and post-consumer (greater) recycled material.
- Soy based inks (crops require no irrigation, limited nutrients and leaves fewer agricultural residues than other crops).
Our greeting card boxes are made from card certified with SFM practises. Our greeting cards are made from 55% recycled paper (30% pre-consumer and 25% post-consumer) with 70% of the remainder (virgin material) being certified by the Forest Stewardship Council (FSC) as 'Mixed 70%' . Our envelopes are made from 100% recycled paper being 30% pre-consumer (pre printing waste recovery) and 70% post-consumer (waste from old milk cartons).
Summary: Paper products, derived responsibly, help ensure the continued presence of plant life on our planet.