July13
Positive Functionality
How positive for the individual, society and the environment is the function of the product in its final form?
Biospherically CorrectThe packaging of these products is limited to a minimum while also ensuring an element of style is maintained. The words love, forgiveness, compassion, tolerance and integrity are meaningfully printed on our labels to inspire and promote a sense of connection with others. We use PLA, a plant based plastic for our containers as part of our refill/recycle system.(see Eco Processes).
What is important to us, is that our products in their final form, function as effective and healthy cleansers for the hair and skin but when washed away help preserve the health of our environment. Vision's hair care range is based on naturalness and high biodegradability. For our personal well-being it is vital that the ingredients which are applied to the hair, and ultimately absorbed into the skin and body are non toxic.
Due to the more environmentally compatible plant based surfectants used in our hair care, they function in a more environmentally friendly manner in regards to the residue which drains away into our water ways. Free of commonly used detergents and preservatives such as Sodium Lauryl Sulphate and parabens which accumulate in the environment and have been linked to serious health problems. Bioconcentration (see Diversity Protection) effects the quality of our fish stocks and marine health in general.
Summary: We have created a high level of bio-integration by combining plant based ingredients for the hair and skin, in a plant based bottle, resulting in a product that is healthy for people as well our waterways.